Sup, y'all?!

You ever feel like you launch new creative and half of it is lost to the black hole of Ads Manager? I feel you.

Today, imma make a statement: Identifying your winning creatives sooner is one of the biggest revenue opportunities you’re missing.

Let me paint you a picture:

You launch 10 new ad sets (40 ads) on a Monday with a $250/day budget on each set ($2,500/day total spend).

To keep the math simple, let’s say your target CPA is $25.

You run all of these ads for two weeks, export your ad data and start analyzing performance across these 40 ads.

You discover that your average CPA across the test group was $35. Most of your ads were above target, but a few of them performed exceptionally well. Let’s say three ads achieved a $15 CPA.

Your total spend on the test was $35,000 (14 x $2,500). 

$35,000 / $35 = 1,000 acquisitions

BUT, if you could’ve identified those winners the minute they hit your minimum spend threshold, scaled your winners and phased out your losers, your results might have looked more like this:

$35,000 / $20 = 1,750 acquisitions. 

Depending on your ARPU, this could have corresponded to significantly more revenue for your company.

This is a little dramatic — but the impact is real.

You can do this manually, it just requires diligent monitoring on Ads Manager. And if your ad spend is less than 50k/month, manual monitoring might actually be the best approach.

Now let me show you something cool in Motion.

We have a Launch Analysis feature that will automatically identify these winners for you, plus some other pretty rad stuff. 👀

First, you set your minimum ad spend threshold under your data source settings (ex. $250). 👇

Then, in two clicks, you can create a Launch Analysis Report.

Once you’ve done that, your report will generate in seconds. The only step left is to set your performance target. That could be a CPA target, an ROAS target — whatever metric y’all prefer.

Now you’ll have a report like this with four key areas. Click save to lock it in. 🔒

Now lemme break em down for ya:

1. Launched. A catalogue of all your new ads that have gone out in your specified time range. 🚀
2. Scaled. All those that have hit the minimum threshold, both winners and otherwise. 📈
3. Winners. These ads hit the minimum spend threshold AND your performance target. These are the ads you want to double down on. 💰
4. Opportunities. This is your AI assistant. Motion will look for outlier metrics on your new ads and identify top opportunities for you to incrementally increase performance on your existing ads. 🤖

If ya wanna chat — you know where to find us. Otherwise, I’ll pop in and show you how to run a video-deep dive analysis in a few days.

Later! ✌️

Evan Lee

Head of Partnerships | Motion

evan.lee@motionapp.com

Book a demo | Sign up for Motion