Hey there,

There’s an objective fact that you’re going to realize at some point in your creative strategy journey and it is this: spreadsheets don’t scale.

Whether it’s you, your freshly minted Creative Strategist, your burnt-out Performance Marketer, or your confused creative team — someone is going to eventually say that there has to be a better way.

And there is.

This is the part of this nurture where we’re going to pivot from problem to solution.

The problem is:

1. Analyzing creative with Ads Manager/Spreadsheets is too complicated
2. You just don’t have time to do

The solution to both is Motion.

Let me break down both of these scenarios for you.

1. Complexity

Doing single variable analysis at the ad level is scalable with conventional tools.

For example, which video ads over the last 30 days had the best unit metrics for:

• Thumbstop
• CTR
• CPA
• ROAS

But what if you wanted to take it a step further? What if you wanted to understand how a group of variables perform against metrics like the above? For example, which emotions, hook visuals, and offers are driving the strongest CPA across all of your influencer creators? 

Or worse yet — what if you wanted to take that multi-variable analysis and communicate it to your creative team…?

We have a built in report type in Motion called Winning Combinations to do just that.

Here’s a report that assesses influencers based on emotion, quality, and ad format:

2. Time

If you’re creating pivot tables to analyze your ads on a weekly basis — how many hours does that cost you/your team? And how much time does it take to connect the data to the creative behind it so you can deliver that feedback to your creative team? And we can’t forget presentation prep time for analysis and strategy meetings…

Tools like Motion operate in real-time. You can create reports in as little as a few clicks and you’ll never have to create them again. Plus, all reports include creative previews and link directly to live ads on Meta (+TikTok, YouTube, and LinkedIn).

Here’s a live link to one of the top ads reports in Motion’s demo account: 🏆 What’s Working

Still think spreadsheets are a better option? If so, you're clearly more savvy than me. 😅

In my next email, I’m going to dig deeper into the topic of creative analysis and show you what data you need to be mining from your ads so you can make the most informed decisions possible with your creative strategy.

Best,

Reza Khadjavi

Founder & CEO | Motion

reza.khadjavi@motionapp.com

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