What's up, y'all?

After the past few emails, I hope you’re feeling better equipped to mine some serious creative data so you can produce more winning ads.

Today, I wanna tackle our most exciting topic yet — meetings. 😅

More specifically, the anatomy of the perfect creative strategy meeting.

This might seem trivial, but I assure you that it’s not. In fact, there’s a reason that we saved this topic for the latter part of this nurture.

Here’s my promise, or rather, Kyra’s promise: if you nail this weekly creative strategy meeting (Ideation), it unlocks the rest of the creative strategy flywheel. This flywheel. 👇

First, you need to figure out what people need to be involved in these meetings and the frequency they should occur. Depending on the maturity of your team at your company, you may already be walking or running. 👀 If not, work towards it!

Now, you need to make sure you’re talking about the right things in these meetings. To make it really simple — focus on these four questions. And work your way from Crawl to Run.

The next step is to ideate and prioritize your creative requests. Ensure that someone assigns a priority to all of your ad iterations and big swing concepts, then briefs them into your creative backlog.

Now, you just need to rinse and repeat this process to keep that flywheel spinning.

And if you live on the performance side and you’re stressing about the work that goes into prepping for all of these meetings — I’ve got you.

We’ve got a new feature called Creative Highlights , which is a dashboard that literally automates your weekly meeting prep.

It has three key areas:

1. Your weekly leaderboard. A snapshot of the top ads in your account WoW.
2. Your weekly performance trends. An overview of ads that are scaling, declining, newly launched, or recently paused.
3. Your future wins. Tap our AI assistant to uncover opportunities for future improvements based on WoW trends.

Here’s what it looks like. 👇

I mean — you can do this the old fashioned way with spreadsheets and pivot tables too, but I know I can’t go back to that after using Creative Highlights haha.

We’re almost at the end of the VIP track. In a few days, you’ll get my last email: A summary of everything we’ve covered on creative strategy and some sage wisdom from some of my colleagues in the field.

Catch y’all soon!

Evan Lee

Head of Partnerships | Motion

evan.lee@motionapp.com

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